Are you assaulting your skin on a daily basis?
After washing, if you rub your face dry - STOP!
Consider the pat.
Gently.
It might take a few extra seconds, but it'll go a long way at helping your moisturizers and emollients work their best. Plus, the skin on your face - especially around the eyes - is delicate. You don't want to help gravity!
The patting practice isn't just for your face, your body can benefit too. Rubbing can make dry or sensitive skin worse. So while your body is still damp, slather on lotion or light body oil to seal in soft skin.
Pat, don't rub!